Our Services

1.        Build Relationships
Farrington National builds relationships between our clients and their key stakeholders, be they the financial press who report, or the analysts and brokers who cover, or the community who witness and interact first hand with our client’s activities.  

2.        Sharpen the Message
With our extensive experience in finance journalism and corporate communications we have an ear for messages that are clear, concise, topical and most importantly - resonate with a target audience. 

3.        Provide Corporate Counsel
We provide counsel and assistance to Chairmen, CEOs and executive management teams on their communications strategies, options and alternatives.  

4.        Deliver the Strategy
We advise on the strategy appropriate to an issue and manage the process. This can be as simple as managing the process of drafting and issuing of a press release to developing the strategic corporate communication campaign for an IPO, takeover, restructure or reputation rebuild.

Farrington National skills and services we cover:


 

Media Relations

1.  Media Relations - Briefings and Contacts
On a daily basis we deal with key journalists and media publications and can suggest angles that appeal for company announcements. We organise media briefings and interviews with select journalists and advise on the best timing for briefings and provide feedback on presentations. 

2.  Financial Communications - Writing and Editing
We review company announcements, press releases, corporate reports, and investor presentations to sharpen and shape. We advise on content, format and layout to ensure the mesasge is clear, concise and 'on message'.  

3.  Media Distribution & Monitoring
We have a comprehensive contact book and distribution list of national and international finance journalists, broadcast media, trade publications and analysts. We also provide media monitoring services of our clients in the news, on the wire, or on the screen. 

4.  Communication Audits & Reviews
We conduct audits and reviews of our client's communication strategies to provide feedback on how (and if) internal and external audience communication needs and relationships are being met.

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Investor Services

5.    IPOs,  M&As - Preparation, Strategies, Tactics and Execution
In the tactical battle for headlines in corporate transactions, quick  and trusted access to key journalists and opinion leaders is paramount. We have assisted a number of companies with their M&A communication strategies. The keys being an agreed action plan, training on the relevant spokesperson, preparation of company collateral, and continued media accessibility. 

6.    Market Intelligence - Perceptions and Contacts
We are in regular contact with analysts, brokers and fund managers and can provide  feedback and reports on investor perceptions and sentiment of clients, their management, and/ or their industry.

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Online Collateral Services

7. Web Audits & Report Production
We can audit, review, update our client's websites and manage the web design and development. We also oversee the design and development of corporate presentations, annual reports, and investor collateral.

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Skills & Issues Management

8.    Crisis Management - Media Training and Support
We develop and vet crisis management strategies and plans, provide media back up and support, and train key executives and spokespeople.  

9.    Media and Presentation Training
We train key executives to build familiarity, surety and confidence when presenting to staff, industry peers, or in the full glare of the media.  
 

10.    Planning Roadshows and AGMs
We help plan and mobilise our client's media and investor roadshows, site visits, and AGMs. We help with timing and scheduling issues, select media and analysts and institutions to target, create invitations and itineraries, prepare packs and presentations, and provide reviews and feedback from audience participants.

 

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